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Richard Reed



Head Men's Basketball Coach

rreed@laverne.edu

(909) 593-3511, ext. 4507

Head coach and Leopard alumnus Rich Reed begins his third season at the helm of the La Verne basketball program.

Reed quickly restored respectability to the Leopard program after a 5-20 season the year before his arrival.  Playing the 21st toughest schedule in Division III, La Verne nearly finished .500 in 2007-08, ending with a 12-13 overall mark as the squad went into the final game of the season still in the hunt for a top four conference finish and a subsequent berth in the inaugural SCIAC Tournament.  Moreover, the Leopards fared well in home games, sporting a 10-4 overall mark at Frantz Athletic Court.  All four home defeats occurred against nationally-ranked teams.

A 1999 graduate of the University of La Verne, Reed has a total of nine years of coaching experience which includes five years at the Division I level.

Prior to his return to La Verne, Reed completed a stint at Cal State Sacramento as an assistant during the 2006-07 campaign. At Sacramento State, Reed worked with the team’s post players while assisting with academics, recruiting, on-floor coaching and scouting. He was also in charge of fund raising and team camps.  An active member of the National Basketball Coaches Association (NABC), Reed was bestowed the prestigious NABC Service Award in 2007 while at Cal State Sacremento.

Reed also served as an assistant coach at Northern Colorado for one season (2005-06), three seasons at Loyola Marymount (2002-05), two seasons at Cal Poly Pomona (2000-02) and one year at La Verne (1999-00).

At Northern Colorado, Reed was responsible for all recruiting in California and Texas, and signed top recruit Darren Moore from Chino Hills, Calif. Moore was named the “Steal of the Southland” by both Channel 4 news and the Los Angeles Times. Reed also assisted with game preparation, practice planning, the development of perimeter players, as well as community outreach and program promotion. A proven teacher of the game, Reed mentored student-athlete Sean Taibi, who broke the school single season three-point shooting record and garnered First-Team All-Independent honors.

At Loyola Marymount, Reed spent three years as an assistant on Steve Aggers’ staff, where he helped coach the program to its first winning record since the 1997-98 season. With the Lions, Reed was in charge of recruiting California junior college players, development of wing players, strength and conditioning, community service, team travel, equipment, facilities and summer camps.

During Reed’s time at Cal Poly Pomona, the team posted a two-year record of 35-19. As an assistant coach, Reed designed and implemented a total strength and conditioning program, monitored the academic progress of the student-athletes and worked closely with the community to develop positive relations through summer camps and community service programs.

Reed began his coaching career as a graduate assistant coach for the Leopard women’s basketball program during the 1999-2000 season. Reed was a two-year letter winner at La Verne from 1997-99 and graduated in 1999 with a degree in history. Prior to attending La Verne, Reed received his Associate of Arts degree at East Los Angeles College and was a two-time letterwinner for the basketball squad.

A 1994 graduate of Bishop Amat High School, Reed earned all-league honors in basketball as a junior at Bishop Amat and led the team in assists and steals as a senior. 

A Southern California native, Reed's hobbies include reading, hiking and gardening.  Reed is married to the former Danyel Barnard and the couple reside in Upland.